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Creating a fake luxury brand — Palessi — Payless built a temporary store and filled it with fashionistas. So-called fashion influencers – essentially trendsetters that regular . Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing .
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, . Creating a fake luxury brand — Palessi — Payless built a temporary store and filled it with fashionistas. So-called fashion influencers – essentially trendsetters that regular consumers look. Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
what happened to payless shoes
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them.
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To pull off the stunt, Payless enlisted the help of a company called DCX Growth Accelerator, who found the space, built a fake Palessi website, and filled the showroom with shoes and gold.Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless.
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called . About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes. Watch how they reacted to finding out they'd been duped into believing Payless shoes were a fancy, luxury shoe brand. Does this mean that all shoes are created equal? Not quite.
Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street shoes at Madison Avenue prices. Creating a fake luxury brand — Palessi — Payless built a temporary store and filled it with fashionistas. So-called fashion influencers – essentially trendsetters that regular consumers look. Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. To pull off the stunt, Payless enlisted the help of a company called DCX Growth Accelerator, who found the space, built a fake Palessi website, and filled the showroom with shoes and gold.Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless.
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called . About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes.
Watch how they reacted to finding out they'd been duped into believing Payless shoes were a fancy, luxury shoe brand. Does this mean that all shoes are created equal? Not quite.
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